Jeff Valler

Welcome to Jeff Valler State Farm, a community-focused local business where we treat you like family. My team and I are dedicated to providing unforgettable service and great coverage, striving to be your reliable insurance agency across New Mexico. We warmly serve our neighbors throughout Rio Rancho, Albuquerque, Corrales, Bernalillo, Placitas, Algodones, and the entire Albuquerque Metro Area, offering both in-office and virtual appointments. We also provide service in both English and Spanish.

I am a proud husband and father to three wonderful boys who keep life busy with sports and school activities. As a family man, I love actively participating in their sporting events, often coaching or sponsoring. My wife and I opened our agency in January of 2017, driven by a passion for helping our community protect what matters most. Soon after, in February 2017, I experienced my first heart attack. This personal event profoundly showed me the fragility of life. Having a life insurance policy in place gave me immense assurance, knowing my family would be financially secure should anything happen to me. Since then, I’ve been even more passionate about discussing the importance of life insurance with all our friends, family, and neighbors.

Before opening the agency, I dedicated myself to making a positive impact on the community as a high school math teacher and basketball coach at Cleveland High School right here in Rio Rancho. While I cherished my time teaching and coaching, I always aspired to utilize my Bachelor's of Business Administration degree from the University of New Mexico as a business owner. Becoming an agent has allowed me to continue serving the community in a similar way, fulfilling my desire as a small business owner.

Every day, our team helps individuals, families, and businesses manage the risks of everyday life, prepare for the unexpected, and work towards their dreams. Whether you need coverage for your auto or home, or comprehensive business insurance, we’re here to guide you. Our team is filled with native New Mexicans who live and understand the nuances of our area, allowing us to connect deeply with the people we serve. We are committed to supporting local causes and organizations, including Rio Rancho Public Schools. We invite you to stop by and say hello to the team; we would love to get to know you.